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The Digital Products Launch Marketing Planner
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IdumozVerified creatorPrice
₦1,500
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The Book Launch & Marketing Planner helps authors organize, promote, and successfully launch their books with a clear, actionable marketing strategy. Plan your launch, attract readers, boost visibility, and turn your book into a successful digital product.
Pages
15
Size
250kb
Language
English
Formats
XLSX
Quantity
Promote — earn 60% per sale1
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BOOK LAUNCH & MARKETING PLANNER
1. WHAT IS THIS RESOURCE ABOUT?
The Book Launch & Marketing Planner is a comprehensive, ready-to-use Excel workbook designed to help authors plan, organize, and manage their book launches from preparation to post-launch promotion. It provides a structured 90-day marketing system covering 60 days before launch and 30 days after launch, helping authors stay organized, build anticipation, reach potential readers, and track their sales performance.
2. WHAT WILL THE BUYER LEARN OR GET?
With this planner, buyers will learn how to:
- Develop a structured book launch strategy with clear goals and deadlines.
- Plan promotional activities before, during, and after launch day.
- Create a social media content calendar for promoting their books.
- Organize advance readers, reviewer outreach, and follow-ups.
- Monitor marketing expenses, book sales, royalties, and estimated profit.
- Track progress toward sales and review targets.
- Use ready-made promotional messages to communicate with readers, bloggers, and potential reviewers.
3. WHO IS THIS FOR?
This resource is ideal for:
- First-time authors preparing to publish their first book.
- Self-published authors selling ebooks or print books.
- Ebook creators and digital product sellers.
- Fiction and nonfiction writers promoting new releases.
- Authors publishing through platforms such as Amazon KDP, Selar, Payhip, or other book-selling channels.
- Writers who want a more organized approach to book marketing without managing everything from scratch.
4. WHY IS THIS VALUABLE?
Publishing a book is only one part of the journey; getting it noticed by the right audience is equally important. This planner helps authors turn an overwhelming launch process into manageable tasks, maintain a consistent promotional schedule, organize reviewer outreach, and understand how their marketing spending relates to sales performance.
Instead of juggling scattered notes, calendars, and spreadsheets, buyers can manage their launch activities in one convenient workbook. It saves planning time, improves organization, and provides a clearer way to measure progress.
5. KEY FEATURES AND BENEFITS
- 90-Day Launch Calendar: Organizes launch preparation and post-launch activities into a practical timeline.
- Automated Dashboard: Provides an at-a-glance view of launch progress, tasks, reviews, sales, budget usage, and estimated profit.
- Social Media Content Planner: Helps organize promotional posts, captions, content ideas, platforms, and calls to action.
- Review & Outreach Tracker: Keeps reviewer contacts, outreach dates, review status, and follow-up dates organized.
- Marketing Budget Tracker: Records planned and actual expenses to help monitor spending.
- Sales & Royalty Tracker: Helps track units sold, gross revenue, royalties, and net results after marketing expenses.
- Copy-Ready Message Templates: Includes reusable messages for advance reader invitations, follow-ups, blogger pitches, launch-day emails, social captions, and reviewer appreciation.
- Customizable Setup: Allows users to enter their book details, launch date, price, currency, marketing budget, and sales goals.
6. WHAT'S INCLUDED?
The downloadable Excel workbook includes eight organized worksheets:
1. Setup: Enter book details, launch date, pricing, budget, and targets.
2. Dashboard: Monitor key launch metrics and progress.
3. Calendar: Follow the 90-day launch task schedule.
4. Reviews: Manage advance readers, reviewer contacts, and follow-ups.
5. Social: Plan social media content and promotional activities.
6. Budget: Track planned expenses, actual spending, and budget balance.
7. Sales: Record book sales, revenue, royalties, and estimated profitability.
8. Templates: Access reusable promotional emails, direct messages, and social media captions.
Format: Excel workbook (.xlsx)
Delivery: Digital download
Access: Use with Microsoft Excel or a compatible spreadsheet application.
Please note: This is a digital planning tool, not a guarantee of book sales or marketing results. Buyers should customize the workbook to their own book, publishing platform, and launch goals.
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